A little embarassed

I have a hard time believing I used to think Gladwell was a good writer with insight. Anyone who can write "effort plays a much larger role in athletic performance than we care to admit" as if it is a huge revelation, cannot be taken seriously. Wow! Effort? Really? Tell me, does being tall help in basketball? Is intelligence helpful in playing quarterback? Does a strong wind blowing out increase the home run rate? Tell me more.